Why is everyone going Native?
Native ads are personalized ads that are shown to the web users based on their past browsing history, interests, etc., and are usually text ads as opposed to display/banner ads.
Over the years, content marketers all over the globe are taking the ‘native’ route to optimize their brand presence and redefine the overall ad experience. This is a progressive switch because it is helping marketers to connect, engage, and win the trust of a huge customer base.
Native ad platforms are one of the primary reasons why today’s users get the sense that if they go to particular kinds of sites (entertainment, technology, news, housing, etc.), the ads that accompany on the sites that they visit next are mostly related to the content they had just viewed.
Reasons behind the Native Boom
- Native ads are more visually engaging than banner ads.
- Native advertising also boosts ad performance and optimizes the brand for better visibility and recall.
- Since native ads are synchronized with editorial content, they allow the uniform flow of information to keep the user experience seamless.
- Consumer engagement is a high scorer for advertisers. The dynamic nature of native ads allows for better consumer engagement.