The most important step while creating a campaign is choosing the right advertising objective. The objective should be selected on the basis of the results you want to achieve from the campaign. For example, it could be drive traffic to your website, increase brand awareness or drive app installs. To understand the campaign types, please go through the following:
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General Promotion
If your advertising objective is to create awareness about your brand, product or services, you should select General Promotion option. This category increases visibility and brand awareness.
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Promote Content
If you aim at achieving more ROI and promote your website through better traffic and a wider audience then choose Promote Content as your Objective. This lets you garner more clicks to your website, encourage purchase intend and increase engagement.
Through Promote Content objective you can create campaigns using new content or existing content. Similarly, you can also use new or existing RSS feeds.
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App Install/Engagement
If you have a mobile application that needs to be installed, choose App Install/Engagement as your objective.
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Target Interest Categories
Target Interest helps you show your content to the people that matter to you the most. Choose Target Interest Category as an objective to target your content to a particular target audience, thereby getting more relevant users and better engagement. You can choose a specific audience for your campaigns based on categories such as news, entertainment, finance, travel, etc.