Audience report gives an insight on audience’s performance at lineItem level. It is measured using values for: clicks, impressions, CTR, CPC, CPM, conversion, and spends. Follow these steps to view Audience report.
- Sign in, go to left panel and click Reports > Audience Report.
- Go to top right and select date.
- Select lineitem.
You will see the audience report that shows the performance of the audiences from different categories in the selected lineItem. You can also download the report.