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How does Colombia Work?

Capitalizing on the growing trend of native advertising, Colombia allows marketers to reach out to a specific target audience with great ease and absolute control. One of the largest publisher-owned content recommendation platforms in APAC, Colombia not only enables advertising on our own marquee properties but has other premium publishers as well as a part of its network.

Colombia’s unified platform is powered by a smart recommendation engine that understand users interest & targets them with the most relevant content when they are most active on web to get you higher level of engagement. It recommends content through its network of premium publishers to users, ensuring your sponsored content is visible to the most relevant audience with minimum spillage.

Our algorithm identifies the page which matches contextually with the ads, targets the most likely to be converted interest groups on the basis of click history, online user-behaviour etc. Publishers, advertisers, and agencies use Colombia to stand out in order to engage with audiences on top sites.


How will your ad look?

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