Popular investment manager app, ET Money was looking to expand its user base and get more users to transact. Designed
to ‘Simplify the Financial Journey of Indians’, ET Money offers an easy-to-use investment platform on mobile.
The objective was to drive real ROI to the app and to scale the number of unique transactions after users install
the app on their mobile devices. The solution was to employ Custom Profiles and Lookalike Profiles to help ET Money
amplify its business growth.
ET Money crossed over Rs.100 crore in assets under management (investments) and had over 100,000 investors on-board
in just nine months. Colombia Audience Network (CAN) had a significant role to play in this growth in user base
"The strength of the TIL brands and the superior targeting abilities of CAN allowed us to
reach and influence people with spending potential and intent. When we weigh LTV against
CAC, ROI from CAN far outweighs social and search networks. The real magic is how one
leverages and experiments with the targeting and ad copies to hit the sweet spot."
Vivek Pandey, Vice President,
Times Internet Limited